Iyas is an accomplished Transformation, and People & Culture Executive with a career spanning the Middle East, Europe, Asia Pacific, and Africa, Iyas specializes in building high-performance cultures within complex matrix environments, advancing operational excellence, M&A enablement and delivering a best-in-class employee experience. Iyas has also overseen multiple HR digital transformation projects, boosting efficiency and optimizing processes across complex operational landscapes.

 

Iyas’s career highlights include establishing new operations and legal entities in GCC, leading M&A integrations in Africa and Asia, and redesigning business models to drive growth in challenging markets. His achievements span managing transformations in socio-economic crises, reducing turnover, achieving substantial cost savings, and creating adaptable, high-performing organizational structures. Recognized for his strategic influence, Iyas has delivered award-winning global learning programs, developed digital strategies, and successfully established high-performing teams across the globe in several multinationals such as JT International and PepsiCo.

 

           

Iyas holds an MSc in Digital Transformation Leadership from Universitat de Barcelona, an Executive Coaching Diploma from the Association of Executive Coaching, and Executive Education from Harvard, IMD, and London Business School. Known for his collaborative, strategic mindset, Iyas is a trusted advisor on transformation enablement, talent management, and change management, consistently delivering impactful, globally-aligned results.